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Strategic Digital Marketing

Strategic Digital Marketing

Course Reference: W-SDM

Duration: 8 hours

Type: *Face to Face

*Fee: €230.00

09:00-17:00

  • Two coffee breaks and a lunch break included
  • Food and refreshments provided by Malta Business School
  • At our premises in Psaila Street, Birkirkara

This immersion digital marketing course will include practical exercises that can be replicated at work, as well as the opportunity to ask questions and discuss your challenges with our experienced trainer.

This course will equip participants with the essential knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns by using the latest digital tools and social media platforms. The course is aimed at individuals who are already involved in marketing projects but who have limited experience in the use of digital platforms.


For Corporate Enquiries:

We have launched a Corporate Package, through which your business can benefit from 6 places on any of the below workshops at a fee of €1,000 excluding VAT (discounted from €1,170), allowing you to benefit from a special rate while being able to mix and match the workshops based on the needs of your business.

Companies are able to recover up to 70% of the cost of training through the Investing in Skills Scheme. More information can be found through the following link: https://jobsplus.gov.mt/iis/iisinfo

This course is designed for individuals who already have a marketing background, and who want to update their marking knowledge. This includes individuals already working in a marketing environment, or have studied marketing, or those who have a serious interest in digital marketing.

No requirement.

  • Assessing the current situation – market analysis with a focus on market segmentation
  • Different messages for different markets
  • Social media strategies
  • Social media marketing (Facebook, YouTube, Instagram, Twitter, LinkedIn etc.)
  • Creating positive images in social media
  • Email marketing including the use of newsletters
  • Viral marketing
  • Pay per Click versus Pay per View
  • Google ads
  • Free web monitoring tools
  • Search engine optimisation

Course Format

An 8-hour course that will include a presentation together with practical examples and discussions.

 

Certification

A certificate of Attendance will be given at the end of the course.

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Testimonials

I definitely recommend this learning and growing experience to anyone who wants to take the next step in their career and, or, grow as a person.
Andre Vassallo
Andre Vassallo
The Henley MBA has aided my development within the management spectrum.
Jean Carl Grech
Jean Carl Grech
“Besides having the support of an amazing cohort, the Malta Business School was with us every step of the way to ensure we do not fall behind, and to succeed in our learning journey.”
Hubert Debono
Hubert Debono
“I would recommend to prospective students not to leave it as long as I had to embark on a journey like this. Jump right in!”
Matthew J. Mercieca
All staff members at MBS are very helpful with a common point in mind; to help you achieve a better future!
Martin Attard
Martin Attard
I will recommend MBS to all students who have several years of work experience, but would like to obtain a qualification
Philip Gatt
Philip Gatt