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Strategic Digital Marketing

Course Reference: W-SDM

Duration: 8 hours

Type: *Face to Face

*Fee: €300

09:00-17:00

  • Two coffee breaks and a lunch break included
  • Food and refreshments provided by Malta Business School
  • At our premises in Psaila Street, Birkirkara

This immersion digital marketing course will include practical exercises that can be replicated at work, as well as the opportunity to ask questions and discuss your challenges with our experienced trainer.

This course will equip participants with the essential knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns by using the latest digital tools and social media platforms. The course is aimed at individuals who are already involved in marketing projects but who have limited experience in the use of digital platforms.


For Corporate Enquiries:

Companies are able to recover up to 70% of the cost of training through the Investing in Skills Scheme. More information can be found through the following link: https://jobsplus.gov.mt/iis/iis-open-calls

This course is designed for individuals who already have a marketing background, and who want to update their marking knowledge. This includes individuals already working in a marketing environment, or have studied marketing, or those who have a serious interest in digital marketing.

No requirement.

  • Assessing the current situation – market analysis with a focus on market segmentation
  • Different messages for different markets
  • Social media strategies
  • Social media marketing (Facebook, YouTube, Instagram, Twitter, LinkedIn etc.)
  • Creating positive images in social media
  • Email marketing including the use of newsletters
  • Viral marketing
  • Pay per Click versus Pay per View
  • Google ads
  • Free web monitoring tools
  • Search engine optimisation

Course Format

An 8-hour course that will include a presentation together with practical examples and discussions.

 

Certification

A certificate of Attendance will be given at the end of the course.

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Testimonials

“I was lucky enough to be part of a fantastic learning team, with whom I developed an unbreakable bond. I was also fortunate enough to be in a cohort of genuinely gifted people, each and every one with a different story but with a common end goal, that of achieving this MBA.”
Hannah Flynn
“Every module’s completion provided a boost in self-confidence, as we were exposed to different academic and practical tools and perspectives from peers in diverse industries.”
Chris Fenech
“Norman is very welcoming. He immediately made me feel that I can express myself and not keep everything to myself, and he is very informative. Even in his portfolio there are big companies involved and his experience in this sector of work is very vast”
Joseph Saliba
“This workshop is helping me a lot in my career. I work as a project manager. I coordinate and am also a site manager. As a workshop, it is helping me mostly by learning how to grow my abilities in project management, how to prioritise, and follow the needs of the client so that after the project starts, it would finish on time, as it was intended. “
Wayne Camilleri Psaila
“As an experience so far, we are very satisfied, we are having fun as the workshop is very interactive. How the knowledge is provided by Annette is very good. I’m quite satisfied.”
James Attard
“The experience with the tutor was perfect, there were answers for every question, so we are very happy when it comes to our tutor.”
Simona Gelevska