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Modern Marketing

Course Reference: W-MM

Duration: 8 hours

Type: IN PERSON

*Fee: €300

09:00-17:00 – Start Date: To Be Announced 

The aim of this full day workshop is to equip participants with the knowledge and tools to navigate and thrive in today’s dynamic marketing environment by understanding key principles and emerging trends.

Funding Available

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This workshop is spilt into 4 parts, all delivered on the same day. These are broken down below:

Session 1: Introduction to Modern Marketing

  • Defining marketing in the digital age
  • Evolution and current trends in technological advancements

Session 2: Understanding the Consumer Journey

  • Mapping the customer journey across multiple touchpoints
  • Leveraging data to gain insights into consumer behaviour and preferences

Session 3: Content Marketing Excellence

  • Crafting compelling content that resonates with the target audience
  • Utilising different content formats for maximum impact
  • Using case studies and innovative marketing

Session 4: Ethical Considerations in Modern Marketing

  • Building trust and transparency through ethical marketing practices
  • Privacy concerns and regulations

Certification

A Certificate of Attendance will be provided after completion of the workshop.

This course is designed for individuals who already have a marketing background, and who want to update their marking knowledge. This includes individuals already working in a marketing environment, or have studied marketing, or those who have a serious interest in digital marketing.

No requirement.

Refer to the Course Information tab for key content that will be covered during this workshop.


Course Format

An 8-hour workshop that will include a presentation together with practical examples, exercises and discussions

  • Two coffee breaks and a lunch break included
  • Food and refreshments provided by Malta Business School
  • At our premises in Psaila Street, Birkirkara

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Testimonials

Bachelor in Business and Management

“Malta Business School has truly transformed me from a simple employee into a manager. The programme emphasised the importance of strong communication, professional ethics, and fostering a positive workplace atmosphere, all of which have been instrumental in my professional growth.”

Jean Pierre Scicluna
Bachelor in Business and Management

“Throughout the program, I faced several challenges, but the support from the school and the Academic Team was exceptional. Their guidance and encouragement helped me overcome these obstacles and remain focused on my goals.”

Stephania Dimech
Henley Executive MBA

“Applying what I learned in the MBA program to my role at work has been incredibly rewarding. I have been able to implement sustainable practices within my organisation, driving initiatives that promote eco-friendly tourism while enhancing visitor experiences. The skills and insights gained from Henley have empowered me to lead with confidence and make informed decisions that positively impact both the environment and the community.”

Oswin Farrugia
Henley Executive MBA

“The Henley MBA emphasises that even when one reaches high positions in business, one still needs to remain humble, genuine, and willing to listen to others.”

Stephen Vella Lanzon
Henley Executive MBA

“While pursuing my MBA, I was able to build a profound sense of managerial maturity and leadership abilities in order to better carry out my tasks and overcome the challenges that I face on a daily basis. The dissertation I wrote was stimulating because it allowed me to acquire valuable techniques and perspectives, as well as to broaden my awareness of the industry I work in.”

Matthew Muscat
Henley Executive MBA

“Apart from a great sense of accomplishment of being able to receive an MBA degree from one of the most prestigious business schools in the world, it is the new professional knowledge, networking, personal growth, and self-realisation that makes this distinguished course worthwhile.”

Aliya Noor
“Besides having the support of an amazing cohort, the Malta Business School was with us every step of the way to ensure we do not fall behind, and to succeed in our learning journey.”

Hubert Debono

Henley Executive MBA

“If anyone reading this is inclined to embark on the significantly challenging and potentially rewarding experience of taking a management programme, it’s a non-decision for me: MBS would, hands down, again be my number one choice.”

Mario Farrugia

ATHE Level 5 Diploma in Business and Management

I definitely recommend this learning and growing experience to anyone who wants to take the next step in their career and, or, grow as a person.

Andre Vassallo

Henley Executive MBA

“Throughout the program, I faced several challenges, but the support from the school and the Academic Team was exceptional. Their guidance and encouragement helped me overcome these obstacles and remain focused on my goals.”

Stephania Dimech

Bachelor in Business and Management

“As an experience so far, we are very satisfied, we are having fun as the workshop is very interactive. How the knowledge is provided by Annette is very good. I’m quite satisfied.”

James Attard

Practical Leadership