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Award in Marketing

Course Reference: M2.4 MRK

Duration: 12 to 14 weeks

Type: *Face to Face / Live Streamed

*Fee: €995

This module will provide you with an in-depth understanding of marketing’s role and function. By introducing key concepts, ethical principles, and tools for analysing consumer behaviour and market environments, learners will:

1. Understand the role of marketing in achieving their goals and support different organisations.

2. Learn about consumer behaviour, decision-making processes, and the factors influencing purchasing decisions.

3. Develop a marketing plan using market research, segmentation, and a proven framework.

Exceptional for professionals looking to build practical marketing skills, this module prepares you to create strategic marketing plans and understand consumer dynamics in diverse contexts.

Micro-Credential – Starting on 8th April 2025

  • Weekday: Tuesdays
  • Time: 5:30 – 8:30 pm

This module aims to provide learners with an insight into the role and function of marketing. Learners will become familiar with marketing terminology, gather an appreciation of ethical marketing principles, and use several business tools to analyse and evaluate consumer behaviour, the market environment, and marketing processes.

By the end of this module, learners will be able to apply the principles of the marketing mix and create a marketing plan for a product or service.


Assessment

  • No Exams, just practical learning – This programme is assessed through engaging and hands-on methods.
  • Assessment Breakdown – 10% Participation, 50% Assignment, 20% Presentation and 20% Group Work. 
  • Plan ahead with ease – The assignment brief is provided in advance, allowing you to manage your study time effectively.
  • Guidance every step of the way – You will receive continuous support and feedback to help you succeed throughout the course.

Tutors
Our tutors combine extensive real-world experience with strong academic backgrounds, delivering practical insights and industry expertise to enhance your learning.


Opportunities for further studies
Upon successful completion of this Award, you can:

  • Take up the opportunity to follow other Awards in different areas of business and management, or
  • Follow the Certificate in Business and Management (30 ECTS), and it will also lead you to further studies.

This award is designed for:

  • Adult learners looking for an immersive learning experience in this field.
  • Working professionals, who have been working for a number of years, and seeking to enhance their competencies, knowledge and skills in business and management.
  • Prospective learners, who already have a Level 4 and/or a Level 5 qualification, and who would like to challenge themselves within this area, to further develop their expertise.

The entry requirements are:

  • Three MQF/EQF Level 4 individual single subject qualifications and at least 18 years of age.

or

  • One MQF/EQF Level 4 qualification of at least 120 ECTS, or equivalent and at least 18 years of age.

or

  • A minimum of 2 years of relevant work experience and at least 21 years of age.

or

  • The MATSEC Matriculation Certificate. This comprises 6 subjects, and include passes in a language, a science subject, a humanistic subject, and a pass in the subject ‘Systems of Knowledge’. Two of the 6 subjects must be at an Advanced Level, three of the subjects must be at an Intermediate Level and a pass at the ‘Systems of Knowledge’ subject.
  • A pass (at least Grade 5 of better) in the Secondary Education Certificate examinations in the following subjects: English language, Mathematics, and one other subject.

Other equivalent (international) qualifications will be considered on a case-by-case basis.

All learners must have proficiency in the English language (evidence of use of the English language at work, 0-level pass in the English language, English as the national language or mother tongue, or other equivalent foreign qualifications equating to Common European Framework (at B2), such as IELTS (overall score of 6.0 with no element less than 5.5), Cambridge English (overall score of 169 with minimum scores of 162), TOEFL (at 72) and others).

Competences:

  • Analyse critically consumer buyer behaviours
  • Develop an effective marketing plan
  • Select appropriate information communication tools and technologies to enhance marketing activities within a business
  • Demonstrate an understanding of how not-for-profit organisations benefit from marketing

Knowledge:

  • The role and functions of marketing within different types of business concerns
  • A range of different types of marketing strategies
  • The role, benefits and application of the extended marketing mix framework for products and services
  • The role and impact of information communication technology on marketing activities
  • A range of consumer and market data that effectively inform business decisions

Skills:

Applying knowledge and understanding

  • Align marketing initiatives and strategies to business objectives
  • Illustrate the decision-making process that underpins consumer buying behaviour
  • Assess different market research methods used for gathering competitor information
  • Develop a market segmentation study for a product or service e) Apply the extended marketing mix framework to a product or service

Judgement skills and critical abilities

  • Review ethical marketing principles
  • Assess consumer needs
  • Examine the different influences on the consumer decision-making process
  • Analyse the macro and micro factors that influence marketing
  • Assess the target markets for a product or service
  • Evaluate methods to measure the success of the different elements of the marketing plan

Module-Specific Communication Skills

  • Discuss internal and external sources of secondary data
  • Interpret marketing data to a range of stakeholders.
  • Use relevant and appropriate terminology when discussing and exchanging views in a business context.
  • Communicate and articulate their ideas clearly in writing and orally.
  • Confidently give a formal presentation to a variety of audiences

Module-Specific Learner Skills

  • Outline the differences between business buyer behaviour and consumer buyer behaviour
  • Summarise how the marketing mix can be used in different contexts
  • Appropriately and accurately apply the Harvard referencing system.
  • Acknowledge all sources of information
  • Individually carry out further research in this area

Module-Specific Digital Skills and Competences

  • Search, gather, communicate and share related information using digital resources
  • Identify reliable, authoritative, and current digital sources

Accreditation Status Approved Higher Education Programme
Level of Qualification MQF / EQF Level 5
Mode of Delivery Traditional / Face-to-Face Learning / Live Streamed
Hours of Learning Contact Hours: 40 / Self-Study Hours: 120 / Assessment Hours: 40 / Total Hours: 200
Credits 8 ECTS
Study mode Work based programme delivered in the evenings and some Saturdays.
Language of instruction English
Programme Delivered Malta Business School, Level 3, Sean Building, Psaila Street Birkirara BKR1908, Malta
Mode of assessment Assessed pieces of work (no exam)
Teaching and Learning Approach At MBS our teaching and learning approach is based on adult learning principles and is unreservedly participant centred and experiential in nature.  Participants are expected to contribute in group work and discussions and actively participate during sessions.
Grading System as approved by MFHEA Fail, Pass, Merit and Distinction
Pass Rate NA
Date of Next Intake To be announced
Mode of Attendance Full-time or Part-time studies – Talk to us for more details.
Registration Send us your CV for review and without obligation so that we can check your eligibility for this programme.
Visa Requirements Third Country Nationals are advised to read VISA requirements from here
Progression Pathways Successful learners who achieve this Award might want to join the Certificate in Business and Management programme, the Diploma in Business and Management programme, the Higher Diploma in Business and Management programme, and the Bachelor in Business and Management programme. Talk to us so that we will guide you accordingly.

Terms & Conditions apply, talk to us for further detail on this programme.

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Testimonials

Bachelor in Business and Management
Stephania Dimech