Why is customer care is important to your organization - Malta Business School
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Why is customer care is important to your organization

Customer service handles company issues in stores, over the phone and even by email. Companies that produce highly technical products, such as software or satellite television, often have technical support staffs to resolve problems. Customer service is important to an organization for a number of reasons. Foremost, it would be difficult for a company to survive without customer service, as there would be no one available to handle payments or answer questions from prospective customers.