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How to Name a Business

What’s in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed.   Read More »

8 Ways Toxic People Poison Even the Best Workplaces

Oddly enough, the obviously terrible employees don’t cause the real problems. Why? Whether clearly incompetent or unbelievably easy, they’re easy to spot. So they’re easy to get rid of. The real problems are caused by employees who appear to be doing a reasonable job… but in fact are slowly destroying the performance, attitude, and morale of the people around them. Read More »

Want to Be Successful? Stick to a Schedule.

There will always be fellow entrepreneurs with more funding, better connections or years of experience. One thing, however, that puts us all on a level playing field: the number of hours in a day. Figuring out how to effectively spend the 24 hours in each day is one of the most challenging parts of being a business owner. Read More »

What Does Your Organization Value? Ask Around; You May Be Surprised!

What does your organization value? I’m not asking what your strategic plan lists as your top goals. I’m also not referring to what senior leaders say are important initiatives. True, these may all be the same things; however, there is often a gap (sometimes a big one) between what the organization ‘says’ it truly values and what the organization ‘truly’ ... Read More »

Why Customer Retention Is King: The Evolution Of Retention Marketing

The primary objective of Retention Marketing – to keep customers engaged and interested in your products and services – has not changed, but the way companies approach customer retention has. Thanks to constantly-evolving technology and customer expectations, Retention Marketing is currently in the midst of a major shift towards customer-centric engagement and personalization. Read More »

Change leader, change thyself

Leo Tolstoy, the Russian novelist, famously wrote, “Everyone thinks of changing the world, but no one thinks of changing himself.” Tolstoy’s dictum is a useful starting point for any executive engaged in organizational change. After years of collaborating in efforts to advance the practice of leadership and cultural transformation, we’ve become convinced that organizational change is inseparable from individual change. Simply put, ... Read More »

How to Set Your 2015 Sales Target

I once saw the late Zig Ziglar tell an audience that he could teach each person to beat the world’s top archer. He followed by saying all he’d need to do is line them all up, show them how to pull back the bow and aim at their targets. And then he would blindfold the Olympic champ. Zig’s point is ... Read More »

Five Ways to Show Customers You Care

Everyone feels warm and fuzzy around Valentine’s Day. That includes entrepreneurs, many of whom use the opportunity to put a heartfelt spin on their e-mail marketing communications. Read More »

Infographic-The 5 Minute Guide to Getting a Job in Social Media

So here I am again, with another infographic. I mean seriously: how could we pass up an infographic on social media? It’s such an integral part of the MCDM, that we just had to give this one props… Read More »

15 Things You Should Never Say In A Salary Negotiation

You secured the interview, brought your A game, and landed the job. Now comes the hard part: negotiating your salary. “Salary negotiations are like any other type of negotiations — except the words you use can be extremely powerful, since there is a personal aspect to the discussion,” says HR expert Steve Kane. “The negotiation is not over the worth ... Read More »