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An Employer’s Open Letter to Anyone Who is Applying for a Job

Lorenzo Mule Stagno

Not too long ago my small company decided that we’d like to add a marketing exec to our team. So we decided to do a bit of analysis into what we’d really like to have done by the person we choose. We came up with a list of six marketing duties that we thought would basically cover almost everything we ... Read More »

How Brexit caught Britain with its democratic pants down

Lorenzo Mule Stagno

I do not think anyone can deny that Nigel Farage, managed to pull a really fast one on the EU in general and the British in particular. Of course he did not manage this single-handedly. He had help in the form of UKIP, various Oxford Club buddies such as Michael Gove and Boris Johnson, the notorious complacency and bureaucratic arrogance ... Read More »

The Marketing Mix and Small Companies

Lorenzo Mule Stagno

One of the most important marketing tools or frameworks ever created is the marketing mix, also known as the 4Ps. More recently, since the growth of the service industry, it has been expanded into the 7Ps. Created manually in 1960 by E. Jerome McCarthy, this tool has provided companies all over the world with a simple-to-use, rock-solid tactical framework that ... Read More »

Small States: From caterpillars to butterflies (Part 1)

These are defining times for small states. Globalisation, the knowledge economy and the internet are creating new scenarios which present changed threats and opportunities for small states.  Key concepts such as time and space are being redefined and new paradigms are fast emerging. If small states are to succeed in meeting their economic and social objectives a change in mind-set ... Read More »

Does Corporate Social Responsibility Pay?

A recent conference on Corporate Social Responsibility (CSR), organised by the Malta Standards Authority to commemorate its tenth anniversary, brought together a panel of speakers very much involved in CSR. This is a concept to run organizations profitably yet in a social and environmentally responsible way in order to achieve business sustainability and stakeholders satisfaction. Corporate social responsibility used to ... Read More »

The Application of Virtue Ethics in Marketing – The Body Shop Case perspective

Introduction of Virtue Ethics Virtue ethics can offer an adequate ethical alternative for those practioners who are not happy with Kantianism or utilitarianism. Virtue theory knows its beginning to Aristotle (384BC) and unlike other normative theories it is not primarily concerned with action/behaviour but focuses primarily on virtues or the ethical character. In other words whilst other normative theories attempt ... Read More »

Building Trust

Why is Trust an issue? GfK, (Growth from Knowledge) the global market research company, (and preferred partners of Allied Consultants) recently conducted a “Mirror Mirror” Fairness Index survey for Good Corporation, a UK organisation that assesses companies and organisations for best business practice. The survey asked employees how their employers treated them, customers, suppliers and the community. It revealed that ... Read More »

SME Entrepreneurship in Europe – and what about Malta?

Lorenzo Mule Stagno

On 9th July 2010 euractiv.com, a EU news website quoted some interesting points from a study about SMEs: “Small firms which trade internationally create more jobs and are more innovative. However, just one in four SMEs has exported in the last three years, prompting the European Commission to promote “internationalisation” in its forthcoming innovation strategy…there is concern at the low ... Read More »

Small States: From caterpillars to butterflies (Part 2)

In the first part of our article, we argued that although today most states can be considered to be small, for historical reasons academic studies still look at small as being “sub-optimal” and reduced versions of the larger states which dominate the international political and economic order. Moreover, there have been relatively few studies to assess and determine the sources ... Read More »

Business Intelligence – factors, features and flaws

Lorenzo Mule Stagno

My use of the term Business Intelligence encompasses not only computer-based decision support systems, but a compendium of information and knowledge that is required in business. I am therefore using the term in its most basic and literal form. The tech-oriented dominion of the term is understandable, if not misplaced, since it was conceived, and evolved, from an effort of ... Read More »