Strategic Digital Marketing - Malta Business School
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NEWS

Strategic Digital Marketing

This course will equip participants with the essential knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns by using the latest digital tools and social media platforms. The course is aimed at individuals who are already involved in marketing projects but who have limited experience in the use of digital platforms.

Outline

  • Assessing the current situation – market analysis with a focus on market segmentation
  • Different messages for different markets
  • Social media strategies
  • Social media marketing (Facebook, YouTube, Instagram, Twitter, LinkedIn etc)
  • Creating positive images in social media
  • Email marketing including the use of newsletters
  • Viral marketing
  • Pay per Click versus Pay per View
  • Google ads
  • Free web monitoring tools
  • Search engine optimisation

The training experience

This immersion digital marketing course will include practical exercises that can be replicated at work, as well as the opportunity to ask questions and discuss your challenges with our experienced trainer. Your face-to-face learning experience will take place in a relaxed but professional business environment so you will be 100% sure that you understand all the course content.

Certification

Certificate of Attendance

Requirements

No Special Requirements

Courses will be planned for 2019.
Watch this space.

Register NOW

For more information about the

Strategic Digital Marketing

please contact us on sales@mbs.edu.mt or call on 21311326.